Cookies Policy

Last Updated: 20th August 2024

This Cookies Policy explains how Trevora ("we," "us," or "our"), operated by Recognise Design Limited, uses cookies and similar tracking technologies on our website (the "Website"). By continuing to use our Website, you agree to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They help websites remember information about your visit, such as your preferences, and can be used to enhance your browsing experience.

2. Types of Cookies We Use

We use the following types of cookies on our Website:

2.1 Google Analytics

We use Google Analytics to collect information about how visitors use our Website. Google Analytics cookies collect data about your interactions with our Website, including pages visited, time spent on the site, and the referring website. This information helps us understand website traffic and improve our content and services.

• Cookies Used: _ga, _gid, _gat
• Purpose: To analyse user interactions and website performance.
• Data Collected: Anonymised IP addresses, device information, browser type, and usage data.

2.2 Google Tag Manager

Google Tag Manager is a tool that helps us manage and deploy marketing tags (snippets of code) on our Website without modifying the codebase. The tool itself is a cookie-less domain and does not collect any personal data, but it can trigger other tags that may collect data.

• Cookies Used: None directly by Google Tag Manager, but it may trigger other tags that use cookies.

2.3 Facebook Tracking Pixels

We use Facebook tracking pixels to track conversions from Facebook ads, optimise ads based on collected data, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on our Website.

• Cookies Used: _fbp, fr
• Purpose: To track conversions and optimise Facebook advertising.
• Data Collected: Information about your visit to our Website, including the pages you viewed and actions taken.

2.4 TikTok Tracking Pixels

TikTok tracking pixels allow us to measure the effectiveness of our TikTok advertising by tracking user interactions with our Website after they have clicked on an ad.

• Cookies Used: _ttp
• Purpose: To track and optimise TikTok advertising.
• Data Collected: Information about user interaction with our ads and the Website.

2.5 LinkedIn Tracking Pixels

LinkedIn tracking pixels are used to track user interaction with our LinkedIn ads, enabling us to measure campaign effectiveness and improve our marketing strategies.

• Cookies Used: _li_oatml, _li_fat_id
• Purpose: To track conversions and optimise LinkedIn advertising.
• Data Collected: Information about user behaviour on our Website after interacting with LinkedIn content.

2.6 Instagram Tracking Pixels

Instagram tracking pixels help us track interactions with our Instagram ads, providing insights into user behaviour and ad performance.

• Cookies Used: _ig_did, _ig_vw
• Purpose: To measure the impact of Instagram ads and improve targeting.
• Data Collected: Data related to user interactions with our ads and subsequent behaviour on our Website.

3. Managing Cookies

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. Please note that disabling cookies may affect the functionality of the Website and your ability to fully experience its features.

3.1 Browser Settings

You can manage your cookie preferences through your web browser settings. Below are links to instructions for managing cookies in popular browsers:

• Google Chrome
• Mozilla Firefox
• Microsoft Edge
• Safari

3.2 Opting Out

You can opt out of tracking by specific platforms through the following links:

• Google Analytics Opt-out
• Facebook Ad Preferences
• TikTok Privacy Settings
• LinkedIn Ad Settings
• Instagram Privacy Settings

4. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page, and the updated Cookies Policy will be effective as of the date indicated at the top of the page.

5. Contact Us

If you have any questions or concerns about this Cookies Policy, please contact us at [email protected].

This Cookies Policy outlines the specific cookies and tracking technologies used on Trevora, operated by Recognise Design Limited, and provides information on how users can manage their cookie preferences.